Consumer Promotions

National Book Tokens are an ideal choice for marketing and sales promotions whose goal is to increase consumer loyalty and satisfaction, improve retention, and promote goodwill.

National Book Tokens have been used successfully as subscription incentives, in on-pack promotions, for focus group and research payments.

A recent case study:

In a recent subscriptions promotion campaign a major national paper wanted to increase subscriptions among affluent older readers. After a comparison with other offers they found National Book Tokens to be highly appealing to their target with a high percentage of new subscribers selecting them.

To date using National Book Tokens has helped the Newspaper add over 12,000 subscribers.

Employee Rewards and Sales Incentives

National Book Tokens are an ideal solution for employee recognition, to reward performance and provide incentive to your employees, sales team and consultants. National Book Tokens can be used for commissions, as a gift, a service award or participation incentive. They are not only great motivators, but they give recipients the convenience and flexibility to redeem whenever and wherever they want.

National Book Tokens are ideally suited for professionals, teachers, doctors and nurses, for consultants and senior employees.

In a recent example a national Professional Medical organisation used National Book Tokens as an incentive and thank you to its busy associates for participating in an important survey. National Book Tokens worked as their associates were located across the UK and responded to an incentive that matched their interests and status.

Training and Skills Programmes

National Book Tokens are ideally suited to as an incentive for any staff training or skills programme. They are an incentive of value that can directly support company efforts to enhance staff skills, and productivity.

A recent case study:

How USDAW helped their members develop their reading skills

“Our distribution centre in Wigan is enjoying better productivity and reduced turnover of staff after its workers began to learn new skills with the help of their National Book Tokens”

"Usdaw is committed to ensuring that its members get the best opportunities to enhance their skills. This project has proved something of a flagship."

The ShopDirect distribution centre in Wigan is enjoying better productivity and reduced turnover of staff after workers began to learn new skills with the help of National Book Tokens.

The project known within the plant as 'The Learning Shop' is a partnership between ShopDirect, Usdaw and Wigan and Leigh College. Almost one third of the 1,200 workers at the Shop Direct centre have enrolled on courses with the support of the company, their union Usdaw and the local college. Many have enrolled on courses to improve their basic literacy and numeracy, while others have chosen courses including yoga and sign language, five workers have even progressed as far as degree standard.

It has gained national recognition after being named the regional winner of the National Training Awards

The success of the project has impressed the company, which has used it as a blueprint for similar projects across the country. The Learning Shop is open to all workers at the home shopping distribution centre and is now part of an enhanced employment package, also made available to seasonal workers.

Development of union learning representatives and joint management/union co-ordination of the Learning Shop, has also resulted in better employee relations. Enthusiastic line managers have even accepted devolved responsibility for workforce development.

To find out more or discuss volume discounts email corporate@booktokens.co.uk or call National Book Tokens Sales team on 020 7802 0832 or 020 7802 0833